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FEATURED LURES

Why Soft Baits?

Soft baits are artificial fishing lures made from pliable materials such as rubber or silicone. They are designed to mimic the appearance and movement of real prey, providing an attractive option for fish. The soft texture of these baits allows them to move naturally in the water, making them highly effective at triggering strikes from fish.

Where passion meets performance on the water. From handcrafted soft baits to battle-tested favorites like our O-Ring Center Cenko Worm—trusted by Florida anglers to catchfive+ fish on a single lure—we’re here to help you land your next big one. Whether you're a weekend warrior or lake legend, you’ll find lures built to last and made to catch.

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5" Cenko Worm O-Ring Center (5 Pack)

$4.00 USD
$4.00 USD $4.00 USD
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  • One of the primary advantages of soft baits is their realistic appearance and movement. The soft material allows for a more natural presentation, which can be crucial when targeting fish that are wary of traditional hard lures. Additionally, soft baits can be infused with scents and flavors, further enhancing their appeal to fish. This combination of visual, tactile, and olfactory stimuli makes soft baits highly effective in a variety of fishing conditions.

  • Soft baits are versatile and can be used in a wide range of fishing techniques. Whether you are drop-shotting, Texas rigging, Carolina rigging, or simply casting and retrieving, there is a soft bait that can be tailored to your specific needs. This versatility makes them a valuable addition to any angler’s tackle box.
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